Tezos will create an NFT platform for McLaren to showcase its illustrious racing heritage and renowned driver line-ups across its multiple teams.
United Kingdom, June 18, 2021 /AlexaBlockchain/ – McLaren Racing has entered into a multi-year technical partnership with Tezos to build its NFT fan experience platform.
McLaren said in a press statement that it will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart.
Tezos will create an NFT platform for McLaren to showcase “its illustrious racing heritage and renowned driver line-ups across its multiple teams.“
Commenting on the selection of Tezos for its NFT development, Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, said:
“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry. At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team. We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams.”
Last month Red Bull Racing announced similar partnership with Tezos to build its first ever NFT fan experience.
Read more: Red Bull Racing To Build NFT Fan Experience Exclusively On Tezos
