Monday, December 23

Lyvely, a SocialFi platform revolutionizing the creator economy, is launching an ambitious $3 million airdrop campaign to incentivize early adopters and creators. Backed by notable investors like Phoenix Group and Cypher Capital, Lyvely will distribute 20,000,000 LVLY tokens through this initiative, targeting a community that is rapidly embracing its novel Web3 features.

Lyvely, operating on the BASE network, integrates Web3 tokenization within a Web2-like interface, aiming to simplify the transition for users accustomed to conventional social media platforms. The LVLY token, integral to Lyvely’s ecosystem, is planned to debut in the fourth quarter of 2024, priced at $0.15 each during the token generation event (TGE).

Lyvely’s Co-founder Dave Catudal, emphasized the platform’s commitment to the burgeoning trillion-dollar freelance and creator market, noting that, “The LVLY token is foundational to Lyvely’s vision. Our airdrop campaign is not just about token distribution, but about cultivating a robust ecosystem where every participant benefits.”

Bill Qian, Chief Investment Officer at Phoenix Group and Chairman of Cypher Capital, underscored the potential impact of blockchain technology on the creator economy. “Blockchain is pivotal in enabling fair monetization for all digital creators,” Qian stated, highlighting the significant role Lyvely is poised to play in this transformative era.

Lyvely Airdrop Structure and Phases

Lyvely’s campaign will unfold in two phases, each dispensing half of the total token allotment. Starting August 19th, the first phase rewards users for basic interactions like account setup and engaging with content creators. The subsequent phase, beginning September 16th, will focus on more complex tasks such as community building and referrals, aimed at deepening user engagement and platform loyalty.

A unique aspect of the LVLY token distribution is its structured unlocking schedule, designed to stabilize market prices post-launch. Token recipients will see 20% of their holdings released at TGE, followed by a six-month daily linear vesting schedule, facilitated by Lyvely’s partner, Sablier.

Bridging Web2 and Web3

In a move to bridge the gap between traditional and decentralized networks, Lyvely has partnered with leading FinTech firms to streamline the digital wallet experience. Users can create wallets using social logins and manage their LVLY tokens directly from their profiles, simplifying the often daunting process associated with cryptocurrency transactions.

Lyvely’s efforts have been validated by a full compliance license from RAK Digital Assets Oasis (RAK DAO) in the MENA region and an exemplary rating from Hacken’s smart contract audit, ensuring both security and usability are top priorities.

As Lyvely prepares for its TGE, the platform’s dual focus on user-friendly features and robust security measures positions it as a frontrunner in the evolving SocialFi landscape, promising a seamless blend of social interaction and financial empowerment for creators worldwide.

Read Also: SocialFi Platform RECRD Raises $4M Funding led by Sui Foundation

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R Shah is a journalist and writer based out of Delhi, India. She is an Economics graduate from Delhi University. She can be reached at R.Shah@alexablockchain.com.

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