H&M Mitte Garten store in Berlin together with lablaco launch The First Blockchain-Powered clothing rental service that allows customers to exclusively rent and swap a special collection.
What is lablaco?
lablaco is the world’s leading circular fashion ecosystem, connecting key stakeholders through digitization powered by blockchain technology across multiple realities. By digitizing fashion, lablaco are redefining the relationships between suppliers, designers, brands, retailers, content creators, and individual customers through transparency and circularity.
lablaco announced today Sony Artist Emily Roberts will perform an exclusive concert at the H&M Mitte Garten Store in celebration of the launch of the new rental service. As one of the ambassadors for the service, along with influencer Nubian Smith and Elisa Schenke, Emily will show the fun and flexibility rental pieces can bring to everyone’s wardrobe.
H&M Mitte Garten Clothing Rental Service
The rental service is based on SPIN – circular fashion platform by lablaco. With this collaboration H&M Mitte Garten and lablaco want to explore the potential of rental services within the new connected and digitized circular fashion industry.
Circular fashion is a regenerative system in which clothing are circulated for as long as their maximum value is retained, and then returned safely to the biosphere when they are no longer of use.
With the new rental service, the garment will be booked and paid in one click, – and ready to be worn. When the garment is returned to the Store, it will be checked, cleaned and prepared for the next rent.
Stiliana Stoyanova PR & event manager Mitte Garten, said:
“I am very excited to exclusively try out this blockchain based rental service in our Berlin Mitte Garten Store. We have a unique community and customer base – they love to explore new things, to experiment with their style and looks in a fashion-forward, sustainable and affordable way.”
What is the use of Blockchain? For the first time, H&M Mitte Garten store customers can scan IoT care labels of selected products with smartphones, not only to track multiple individual product journeys at item level on blockchain, but also to add memories and stories to the garments by uploading their looks.
Eliana Kuo, Founder and Co-CEO of lablaco, commented:
“Each garment has unique stories. We can’t wait to see how H&M Mitte Garten community will create stories by “SPINning” their fashion.”
The rental service is available now until the end of the year. During this period there will be different collections available for the customers to rent. The first collection will compromise 12 different fashion pieces. The rental period ranges from 5 days to 3 weeks. The price per piece ranges from 5 EUR to 9 EUR per day. The account for SPIN is free of charge.
