Key Takeaways
- Empowering the Creator Economy: CreatorDAO’s “Launchpad” initiative symbolizes a critical step towards empowering the Creator Economy, acknowledging creators as legitimate entrepreneurs. By providing capital, technology, and operational support, CreatorDAO aims to bridge the investment gap and unlock the growth potential of creators, aligning with the evolving landscape where creators are now recognized as bona fide businesses.
- Nurturing YouTube Talent: The “Launchpad” program, tailored for budding creators aspiring to establish longform YouTube channels, is a strategic move to nurture talent within the YouTube ecosystem.
- Viral Content Strategy and Monetization: Central to the program is a focus on understanding the psychology behind viral content, emphasizing that virality is not just a matter of luck, but a repeatable science. By imparting strategies for conceptualizing viral video content and establishing alternative revenue streams beyond ad-based models, the program aims to guide creators in building sustainable income streams, even with a modest subscriber base.
- Community Involvement and Recognition: The “Launchpad” program fosters a sense of community and inclusivity by allowing participants to vote for the creators they believe deserve recognition and financial support. This democratic approach not only encourages collaboration but also highlights the importance of acknowledging and celebrating the successes and contributions of creators within the CreatorDAO ecosystem.
In the ever-evolving landscape of the creator economy, YouTube stands as a paramount platform, where content creators sculpt their digital identities and reach audiences on an unprecedented scale. At the intersection of this burgeoning ecosystem, CreatorDAO, an a16z-funded startup, today announced its first big project.
CreatorDAO Launches its first big project
In a bid to revolutionize the YouTube creator landscape, CreatorDAO, a decentralized community committed to empowering creators through capital, technology, and operational support, is set to kick off “Launchpad,” a free online bootcamp designed to nurture aspiring creators into successful longform YouTube channel owners.
CreatorDAO invests in creators, in exchange for a share of their future earnings, using a decentralized approach for investment decisions and rewarding contributions like mentorship. Renowned creators, including Paris Hilton, The Chainsmokers, Shawn Johnson, Andrew East, Joma Tech, and Swaggy Wolfdog, with a combined audience exceeding 50 million, have committed to contributing their time, expertise, and/ or earnings to enrich the CreatorDAO community.
What is CreatorDAO Launchpad?
The Launchpad program, commencing on October 23 with eight weekly lessons, aims to equip budding creators with the skills and strategies needed to transform their passions into profitable YouTube channels.
Applications for the program are currently open, welcoming submissions until October 20. At the program’s culmination, creators will have the opportunity to win cash prizes and seek one-on-one mentorship from CreatorDAO’s partners.
CreatorDAO is backed by top VCs, world leading angels, and creators
Founded by Michael Ma, an entrepreneur and partner at Liquid 2 Ventures, CreatorDAO raised $20 million in seed funding round co-led by Andreessen Horowitz (a16z) and Initialized Capital. Notable personalities and organizations such as Y-Combinator President Garry Tan, Alchemy CEO Nikil Viswanathan, The Chainsmokers, Paris Hilton, Liam Payne, and Michael Ezinger have also invested in the initiative.
Ma highlighted the pressing need to bridge the investment gap for creators, emphasizing that creators are evolving into bona fide businesses, and it’s imperative to nurture their growth potential.
He drew a parallel to the early days of tech entrepreneurship and how initiatives like Y Combinator filled a crucial role that CreatorDAO aspires to fulfill in the creator space.
CreatorDAO’s Launchpad Shines in Public Debut after Resounding Beta Triumphs
This Launchpad initiative marks the first time CreatorDAO is opening its doors to the public, following a successful private beta version earlier this year involving a select group of 12 hand-picked participants. Notably, this early beta phase saw remarkable success stories, with creators like ZoeUnlimited, John Fish, and Young Yong Tales amassing substantial subscriber bases and thriving in their respective content niches.
The bootcamp’s instructors, Kong Pham and Kel Livson, both accomplished YouTube creators and partners at CreatorDAO, bring their firsthand experiences to the table.
Pham, a viral content creator with a subscriber base of 2.4 million on YouTube and substantial revenue generation, believes that going viral is an art and science accessible to anyone who understands the essence of compelling content.
“If MrBeast had to start over tomorrow with no subscribers, he would go viral immediately,” Pham added.
Livson, with an impressive track record in digital products and ad revenue generation, underlined the repeatability and strategic approach to virality.
“Virality is so much more repeatable than people think – we started a brand new anonymous channel just to prove this and the very first video got 20 million views,” Livson added.
CreatorDAO’s Launchpad Unlocks Secrets to YouTube Success
The Launchpad program promises to delve into essential topics such as leveraging psychological triggers to innovate content, devising viral video concepts utilizing the “remix” strategy, and establishing consistent income streams independent of YouTube’s ad revenue, especially for creators with modest subscriber counts.
At the program’s close, 20 creators will have the opportunity to showcase the success of their channels and share their learnings or intentions with the prize money.
The selection process for prize winners involves a democratic vote among Launchpad participants, with three standout creators each receiving a $10,000 prize. Furthermore, all participants can apply for personalized mentorship and investment opportunities with the CreatorDAO team, amplifying the potential for sustainable growth and success within the creator community.
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