BitMEX, the world’s leading crypto derivatives exchange, unveiled today a bold upgrade to its brand identity to honour its historic roots and unwavering commitment to delivering advanced trading experiences for professionals. Stepping into its 10th year of being the home to many veteran traders, BitMEX’s new slogan “Get in the Trading Pit” captures and reinforces the platform’s trader-centric mantra as the ultimate destination for crypto derivatives, a place where real traders can be bold and daring – just like in a fighting pit, but in pursuit of their financial success.
Stephan Lutz, CEO of BitMEX said, “As the OG crypto derivatives exchange, we’ve spent the last 10 years arming our traders with the tools and battlefield mentality required to triumph amid the chaos of the market. This rebrand is more than just a visual refresh, it is a celebration of BitMEX’s rich history and reaffirmation of our role as the proving ground for crypto’s true heavyweights. To all the fearless traders out there – the floor is yours. Get in the trading pit, and stake your claim at BitMEX.“
The blazing red in BitMEX’s new visual identity represents the intensity of trading via leveraging market volatility in a fast-changing crypto market.
Since 2014, BitMEX has played a pivotal role in shaping the industry landscape as the innovator of crypto perpetual swaps, the most traded product of all time. As the platform approaches its 10th anniversary, this rebranding initiative underscores BitMEX’s steadfast commitment to relentless innovation, providing advanced trading experiences and cutting-edge features that help traders stay ahead of the curve in the rapidly evolving market dynamic. More celebratory campaigns will roll out till the rest of 2024.
Over the years, BitMEX has pioneered a full suite of best-in-class features including a Pro trading UI, Basket Index perps, Pre-Launch futures contracts and an Options product. With the highest leverage in the industry and an impeccable record of never losing customer funds, BitMEX has earned the trust of the most risk-tolerant traders seeking to maximise their profits. The platform also boasts industry-leading low latency, maximum liquidity, and the largest Insurance Fund in the crypto space – totaling to around $2.39 billion as of the day of publication.
Looking ahead, BitMEX remains laser-focused on its trader-centric strategy, continuously enhancing its platform to empower traders to take on the markets with confidence. This new brand identity will be progressively implemented across the web platform, mobile app, and all channels over the next six months. Traders can expect an enhanced and immersive experience that aligns with BitMEX’s bold vision for the future. To further cement the platform’s dedication to fostering a vibrant and engaged trading environment, BitMEX is hosting a giveaway of a 1 BTC prize pool exclusively for new registered users. More details here.
Source: BitMEX
