London, July 22, 2022 / AlexaBlockchain/ – Prove Anything is the open protocol for prove and authenticity. Connecting people and brands through the products they own using Web3 technologies. The project’s toolset creates prove, certification and provenance all with consumer privacy, security and data ownership at its core. Prove Anything today announces its strategic partnership with Ruby protocol, the cross-chain, privacy-first infrastructure to complement the group’s strengths and technical advantages. The partnership aims to solve existing problems within the blockchain infrastructure by creating and combining robust data management framework with enhanced user privacy features, creating a new frontier for permission based marketing, advertising and product interactions.
Glenn Shoosmith, CEO of Prove Anything, said:
“The strategic partnership aligns our unique strengths by combining our areas of expertise in the fields of developing a robust data management framework and consumer privacy protection. Partnering with Ruby will allow us to use their Functional Encryption layer to keep our users data private in a dynamic way, that will become a new benchmark for permission based data sharing”
Prove Anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the web3.0 space. The regulation within the digital landscape surrounding data privacy has grown complex, and it has become more challenging for businesses to manage, protect and disclose sensitive data. By redefining the way consumers control their data privacy, we can also remove a lot of that data protection responsibility away from businesses, while giving them additional channels for revenue and research.
Mindaugas Savickas, General Manager of Ruby Protocol, said:
“We are super excited to partner with Prove Anything in order to provide the missing piece with the help of Functional Encryption. The ability to satisfy certain requirements/conditions will strengthen and make Prove Anything’s solution fully ready for scaling to massive audiences. Prove Anything provides a solid framework for verifiable credentials, on top of which functional encryption can play a central role in access control based on verifiable identity.”
Prove Anything has developed a toolset that includes dynamic Certificates of Authenticity that act as digital bridges within the supply chain functions. Manufacturers, distributors, retailers, and consumers will now be able to collect, store and access relevant verifiable information such as product information, recall status, research, and marketing data in real-time. Prove Anything has started its closed alpha test with partners to validate the system infrastructure. The team will be revealing its project milestone and timeline to the public in early August.
About Prove Anything
Prove Anything is the open protocol for prove and authenticity. Connecting people and brands through the products they own using Web3 technologies. Our toolset creates prove, certification and provenance all with consumer privacy, security and data ownership at its core. Prove Anything is currently in closed alpha stage. For more information, please visit https://www.proveanything.com/
Follow us on:
Twitter: https://twitter.com/proveanything
LinkedIn: https://www.linkedin.com/company/proveanything/
Source: Prove Anything