Key Takeaways
- DEA is launching “PicTrée Grid Grab: Capture the Current,” a new web3 game that combines the fun of gaming with the practical task of inspecting electrical infrastructure for the world’s fourth-largest electric power company.
- PicTrée encourages players to engage with their local communities by exploring and photographing electrical assets.
- This not only aids in necessary infrastructure maintenance but also raises awareness and knowledge about the importance of utility services, fostering a sense of community responsibility and participation.
Singapore-based Web3 entertainment company Digital Entertainment Asset (DEA) has announced the imminent launch of “PicTrée Grid Grab: Capture the Current-,” a game developed in collaboration with TEPCO Power Grid and Greenway Grid Global. Set to debut on April 13, 2024, PicTrée introduces a novel concept in the gaming industry, integrating the physical inspection of electrical infrastructure with the engaging mechanics of a team battle game.
PicTrée’s partnership with TEPCO, Japan’s leading and the world’s fourth-largest electric power company, leverages gaming to address a critical labor shortage in the inspection of utility poles and other electrical assets.
This strategic alliance underscores a transformative approach to mundane tasks, offering players tangible rewards, including Amazon gift certificates and DEA’s DEAPcoin tokens, for their contributions to community safety and infrastructure maintenance.
DEA’s innovative approach aligns with its broader vision of “Gamified Work,” a concept that promises to redefine the boundaries between entertainment and practical utility. This model not only incentivizes community participation in essential services but also positions DEA at the forefront of addressing global labor shortages across various industries.
“We call this new business model ‘Gamified Work’, and are actively working on applying it to a wide variety of industries through several exciting partnerships in development,” States DEA Founder & Co-CEO, Kozo Yamada.
How to play PicTrée? Search! Capture! Connect!
The game operates on a simple yet compelling premise: players, divided into teams, explore their neighborhoods to photograph TEPCO’s assets, thereby aiding in their inspection process while engaging in competitive gameplay. This initiative not only gamifies the task of infrastructure maintenance but also fosters community engagement and awareness about the critical role of utility services.
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The launch is preceded by a demonstration in Maebashi, Japan, aiming to validate the effectiveness of this gamified approach to infrastructure inspection. The event promises to offer valuable insights into the potential of integrating gaming with practical applications in urban management and maintenance.
Moreover, DEA’s collaboration with educational institutions for a special event further illustrates the game’s potential to engage diverse community segments, from students to broader local populations, in a collective effort towards infrastructure upkeep and awareness.
The “Gamified Work” model, underpinned by the Decentralized Physical Infrastructure Networks (DePIN) concept, represents a scalable solution to the global talent crunch. By leveraging the widespread appeal of gaming, DEA not only proposes a novel solution to pressing labor shortages but also opens avenues for gamification in sectors ranging from waste management to urban development.
As DEA continues to explore partnerships across various sectors, including an upcoming project in waste management with Rita Technology, the potential of gamified work to transform mundane tasks into engaging and rewarding experiences becomes increasingly apparent. This model not only offers a practical solution to labor shortages but also enhances public engagement with essential services, marking a significant step towards the integration of Web3 technologies with everyday life.
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