Liminal, a Singapore-based crypto custody provider, today announced a rebranding initiative, signaling its unwavering dedication to innovation, excellence, and customer-centric services. The strategic rebrand aims to redefine the brand’s essence, marking the dawn of a new era characterized by secure, compliant, and automated digital asset custodial solutions, the company mentioned in a press release shared with AlexaBlockchain.
The move comes at a pivotal time when the digital asset industry is increasingly prioritizing custody solutions due to escalating concerns regarding security and risk management.
Recognizing the urgent need to adapt to this shifting landscape, Liminal said that it has undertaken a forward-thinking approach by expanding its services beyond wallet infrastructure. This evolution ensures that the brand retains a leading position in the realm of digital asset custody, enhancing its offerings for both clients and partners.
Mahin Gupta, the visionary Founder of Liminal, emphasized the changing landscape of the digital asset ecosystem in the APAC and MENA regions.
“We anticipate a mature, compliant, and standardized web3 ecosystem across the APAC and MENA regions, which will attract institutions to build on Web3,” Gupta stated.
The rebrand aligns seamlessly with Liminal’s long-term vision of providing secure, compliant, and efficient custody solutions, underscoring their commitment to a compliant, secure, and innovative web3 ecosystem.
As a part of this transformative initiative, Liminal has revealed a vibrant new color palette symbolizing abundance and strength, complemented by a more robust and visually appealing solid color logo and improved typography. These changes are anticipated to significantly enhance brand visibility and recall, solidifying the brand’s position in the market.
The transformation extends across various facets of the brand, including the website, product user interface and experience, marketing collateral, and all associated materials. While the name “Liminal” remains unaltered, the rebrand introduces fresh design elements and vibes, breathing new life into the brand’s identity.
Especially notable is the redesigned website, set to adopt a product-centric approach, facilitating swift access to vital information for customers while adhering to web3 design standards, enhancing the B2B/SaaS experience. This strategic approach ensures a seamless transition for existing customers, emphasizing trust-building and perpetual satisfaction.
Liminal is strategically positioned for expansion in the upcoming year. With an eye on faster regulatory clarity in the APAC and MENA regions, the company is slated to launch regulated custody operations in four regions in the next quarter, offering businesses a secure, compliant, and regulated custody layer. This strategic move will empower businesses to concentrate on delivering the promises of web3 to end users.
Sharing insights into the forthcoming expansion plans of the company, Gupta highlighted their focused approach on the APAC and MENA regions.
“We are poised for expansion and engagement, with a particular focus on APAC and MENA regions,” Gupta remarked.
The company is currently eyeing strategic markets like Hong Kong, Indonesia, Abu Dhabi, Dubai, Nigeria, and Taiwan. Liminal said that its dedicated local teams will tailor solutions and build essential business relationships within these promising markets, setting the stage for a dynamic and impactful journey ahead.