Dogelon Mars, a community-oriented memecoin and ecosystem inspired by humanity’s ambition to reach Mars, partners with Publicis Sapient, a digital business transformation company, to design a metaverse platform for its vibrant community. The “Dogelon: Land on Mars” metaverse, launching in Q3, 2024, will harness the power of AI to create a fully immersive and engaging user experience, broadening its ecosystem by facilitating new community interactions.

Just a few years ago, the metaverse was one of the most popular tech sectors with projections estimating a rise from a $47.7 billion market in 2020 to nearly $830 billion by 2028. As a casualty of the crypto industry’s bear market, the sector’s development was stifled as focus shifted away from building decentralized virtual spaces. However, the rapid advancement of AI is a unique opportunity to improve upon the existing metaverse status quo. Typically metaverse users need 3D modeling or engineering backgrounds to build within the world, but thanks to AI’s ability to produce 3D models on-demand, anyone in the Dogelon: Land on Mars metaverse can be a builder.

The Publicis Sapient collaboration brings the rich narrative behind the Dogelon Mars memecoin, where its namesake character explores the great mysteries of the galaxy, to life. With Publicis Sapient’s expertise and strategic guidance, Dogelon Mars’s metaverse provides its community with a futuristic, AI-powered platform to enliven the storyline of Dogelon, cultivating a fun and creative way for its community to interact with each other and build directly on the blockchain.

“We always knew building a Dogelon Mars-themed metaverse was a development that our community would value, and it was a no-brainer to partner with Publicis Sapient to make our vision a reality,” says Mark Wilson, Marketing Manager at Dogelon Mars. “As an early innovator in metaverse services and its expertise in Web3 customer experience, we knew Publicis Sapient would provide the perfect plan of action and work with us to ensure every detail was flawless.”

“The metaverse is a concept that seems to be re-entering the public consciousness of late, and the limitless potential of AI is a major reason why,” says Vlad Panov, Global Head of Web3 at Publicis Sapient. “The renewed interest comes at a time when Web3 is beginning to thrive once again. As Web3 organizations of all types look for ways to expand their ecosystems and foster a shared sense of community, we are seeing a lot of interest in our metaverse services.”

A key AI feature being integrated into “Dogelon: Land on Mars” is terraforming, which uses an advanced text-to-3D generator, allowing users to create anything imaginable by simply requesting it. For example, users can request a treehouse overlooking a mountain lake, and the AI system will create it in a 3D model in under a minute.

Last year, HFS Research named Publicis Sapient a “market leader in Metaverse services,” recognizing its numerous key strengths and differentiators in its ability to partner with clients to develop, test, and implement innovative and immersive experiences. Its Web3 Quick Start Program delivers concepts and design capabilities, including the use of advanced AI tools, to clients within weeks, making it an early mover in metaverse-specific services.

The soon-to-launch metaverse platform will run on Dogelon Mars’s Layer-2 chain Rufus, which will reduce gas fees and enable the development of a GameFi ecosystem. Dogelon’s native $ELON token will serve as the official currency of its metaverse and will be the token used to pay gas fees on Rufus. Additionally, $ELON’s utility within Dogelon: Land on Mars unlocks access to exclusive NFT marketplaces, governance rights, community events, exclusive content and experiences, and much more.

Read Also: What the Metaverse Offers? Exploring New Digital Spaces and Economic Opportunities


R Shah is a journalist and writer based out of Delhi, India. She is an Economics graduate from Delhi University. She can be reached at

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